We help mission-driven organizations see further and connect smarter.
Mapping Context. Unlocking Opportunity.
Bird’s Eye Impact empowers small to midsize nonprofits and mission-driven businesses by uncovering and activating the community assets that surround them.
We specialize in helping organizations understand their operating landscape through a strategic mapping framework that reveals where opportunity, alignment, and competitive advantage intersect.
Our Signature Approach:
The 3-Layer Map Context
Bird's Eye Impact delivers tailored geographic and organizational analysis using a three-part mapping method:
1 - Civic Supports
We identify and map relevant governmental entities—local, county, state, and federal—that offer resources, funding, services, or advocacy opportunities.
This includes elected officials, public departments, and agencies that align with your mission. By visualizing these connections, we help your organization uncover overlooked supports and build relationships that can unlock new opportunities for growth, influence, and sustainability.
2 - Collaborative Opportunities
We map and highlight organizations, institutions, and networks in your area that could become high-impact partners. These might include nonprofits, schools, health providers, coalitions, or civic groups whose work complements your own.
By identifying where missions align or audiences overlap, we help you strategically engage collaborators who can expand your reach, share resources, and strengthen program delivery.
3 - Competitive Set
Understanding your competitive landscape is key to strategic positioning. Bird’s Eye Impact maps organizations with similar missions or services in your area, helping you assess their visibility, funding sources, and programming focus.
This insight allows you to clearly define what makes your work distinctive—so you can differentiate your brand, make a stronger case to funders, and sharpen your messaging.
From Insight to Impact
Once we map your organization within the broader civic, collaborative, and competitive landscape, we help you turn that perspective into action.
Our experts in advocacy, social justice, communications, consumer research and behavior, B2B, and B2C will work with you to deepen and strengthen your organization's impact.
Our Signature Approach:
The
3-Layer
Map Context
Bird's Eye Impact delivers tailored geographic and organizational analysis using a three-part mapping method:
1. Civic Supports
We identify and map relevant governmental entities—local, county, state, and federal—that offer resources, funding, services, or advocacy opportunities.
This includes elected officials, public departments, and agencies that align with your mission. By visualizing these connections, we help your organization uncover overlooked supports and build relationships that can unlock new opportunities for growth, influence, and sustainability.
2. Collaborative Supports
We map and highlight organizations, institutions, and networks in your area that could become high-impact partners. These might include nonprofits, schools, health providers, coalitions, or civic groups whose work complements your own.
By identifying where missions align or audiences overlap, we help you strategically engage collaborators who can expand your reach, share resources, and strengthen program delivery.
3. Competitive Sets
Understanding your competitive landscape is key to strategic positioning. Bird’s Eye Impact maps organizations with similar missions or services in your area, helping you assess their visibility, funding sources, and programming focus. This insight allows you to clearly define what makes your work distinctive—so you can differentiate your brand, make a stronger case to funders, and sharpen your messaging.
Who We Are
The Bird's Eye Impact team brings decades of experience in nonprofit leadership, public affairs, and mission-driven business operations.
We’ve built campaigns, scaled programs, secured funding, and shaped policy. Now, we use that expertise to help others see the full picture—and navigate toward impact.
Are you ready to unlock the opportunity in your community?
Get in touch to discuss how our 3 Layer Map Context analysis can identify opportunities to support your mission.