We help mission-driven organizations see further and connect smarter.
Mapping Context. Unlocking Opportunity.
Bird’s Eye Impact empowers small to midsize nonprofits and mission-driven businesses by uncovering and activating the community assets that surround them.
We specialize in helping organizations understand their operating landscape through a strategic mapping framework that reveals where opportunity, alignment, and competitive advantage intersect.
Are you ready to unlock the opportunity in your community?
Our Signature Approach: The 3-Layer Map Context
Bird's Eye Impact delivers tailored geographic and organizational analysis using a strategic mapping framework that reveals where opportunity, alignment, and competitive advantage intersect.
This 3-part mapping method forms the foundation of our work.
1 - Civic Supports
We identify and map relevant governmental entities—local, county, state, and federal—that offer resources, funding, services, or advocacy opportunities. This includes elected officials, public departments, and agencies that align with your mission, helping your organization uncover overlooked supports and build relationships.

2 - Collaborative Opportunities
We map and highlight organizations, institutions, and networks in your area that could become high-impact partners. These groups might include nonprofits, public schools , public health providers, coalitions, or civic groups whose work complements your own.

3 - Competitive Set
Understanding your 
competitive landscape is key to strategic positioning. We map organizations with similar missions or services in your area, helping you assess their visibility, funding sources, and programming focus. This insight allows you to differentiate your brand, sharpen your messaging, and make a stronger case to funders.

From Insight to Impact: Our Deliverables
Once we map your organization within the broader civic, collaborative, and competitive landscape, we help you turn that perspective into action.
Our comprehensive engagement provides clients with 5 core deliverables designed for immediate strategic use:
1 - Baseline Community Analysis and Socio-Economic Context
We provide a detailed demographic overview and data-driven analysis of your operating landscape. This includes crucial socio-economic indicators such as population size, median household income, median age, educational attainment rates, housing composition (e.g., high rental density), and challenges like the percentage of uninsured residents.
Our analysis identifies core challenges in the community, such as educational attainment gaps, housing vulnerability, crime rates, and limited mobility, which constrain resources and opportunity.


2 - Bird's Eye Impact Map of Civic and Collaborative Supports
This deliverable visually maps the geography of opportunity and challenge. The map includes the area's Civic Supports (local, county, state, and federal jurisdictions) and identifies Collaborative Opportunities (partnerships with schools, libraries, parks, community centers, health providers, and faith-based organizations).
This mapping addresses the jurisdictional challenges often faced by communities, such as fragmented services and coordination gaps.


3 - Advocacy Reference Book
This resource serves as a centralized guide to relevant civic and collaborative resources. It includes key contacts and outlines resources necessary for advocacy, leveraging the information gathered through our Civic Supports and Collaborative Opportunities mapping. This book is a tool to help transform civic fragmentation into collaborative momentum.

4 - Executive Summary and Program Recommendations
We provide an 
Executive Summary of the analysis outlining the strategic findings and our recommendations for action. Recommendations are focused on coordinated local initiatives designed for long-term outcomes.
 
 This mapping addresses the jurisdictional challenges often faced by communities, such as fragmented services and coordination gaps.

5- Refined Stakeholder Presentation
A polished, presentation-ready version of the analysis, recommendations, and strategic plan, suitable for delivery to stakeholders, board members, funders, and community members.
This presentation helps your organization advocate for community needs and demonstrates measurable progress. It communicates how strategic investment delivers exponential returns compared to crisis intervention.


Our Signature Approach:
The   
3-Layer  
Map Context
 


Bird's Eye Impact delivers tailored geographic and organizational analysis using a three-part mapping method:
 
1. Civic Supports
We identify and map relevant governmental entities—local, county, state, and federal—that offer resources, funding, services, or advocacy opportunities.
This includes elected officials, public departments, and agencies that align with your mission. By visualizing these connections, we help your organization uncover overlooked supports and build relationships that can unlock new opportunities for growth, influence, and sustainability.
2. Collaborative Supports
We map and highlight organizations, institutions, and networks in your area that could become high-impact partners. These might include nonprofits, schools, health providers, coalitions, or civic groups whose work complements your own.
By identifying where missions align or audiences overlap, we help you strategically engage collaborators who can expand your reach, share resources, and strengthen program delivery.
3. Competitive Sets
Understanding your competitive landscape is key to strategic positioning. Bird’s Eye Impact maps organizations with similar missions or services in your area, helping you assess their visibility, funding sources, and programming focus. This insight allows you to clearly define what makes your work distinctive—so you can differentiate your brand, make a stronger case to funders, and sharpen your messaging.
Ready to Get Started?
The Bird's Eye Impact team brings decades of experience in nonprofit leadership, public affairs, and mission-driven business operations.
We use this expertise to help you see the full picture and navigate toward impact.
Are you ready to unlock the opportunity in your community?
Get in touch to discuss how our 3 Layer Map Context analysis can identify opportunities to support your mission.